Good to Great

Key Points

• Level 5 Leadership
  • Professional will
    • Huge ambitions for their institutions (not themselves)
    • Fanatically driven to deliver results, set exacting standards
  • Personal humility
    • Put ego aside
    • Focus on the company’s long-term interests
    • Compelling modesty
    • Rely on inspired standards, not charisma to motivate
    • They set up successors so that the company could be great without them
• First who, then what
  • First, right people (A-team players)
  • Then direction and strategy
• Stockdale Paradox
  • Confront brutal facts
  • Truth can be heard
  • Unwavering faith
    • Commitment to prevail, face the truths and emerge stronger and more resilient
• Deep understanding of 3 circles—identify simple concepts that guide all their efforts
  • What can you be the best in the world at?
  • What drives your economic engine?
  • What are you deeply passionate about?
• Lead with questions, not answers
• Only adopt new technology if it helps you accelerate your momentum
• Always confront brutal truths